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Thursday, February 17, 2011

Brand shop - consumers act a maturity period

  For the last ten years, however, fashion has been de?ned by a logic of supplementation, by which all trends are recycla- ble and a new fashion hardly aims at replacing all those that have gone before, but rather contents itself with supplement- ing them.34 The logic of replacement has itself been replaced by that of supplementation (or one of accumulation, if you prefer), in which the mechanism that promises that the new will replace the old is no longer operative. Instead, the old and the new – or rather, perhaps, the old and the old – exist side by side. As Andy Warhol established for art: ‘There’s room for everybody.’35 The modus operandi of fashion has changed. Traditionally, fashion requires a steady stream of new objects that will soon become super?uous.
As the network shopping environment matured, consumer buys the mentality of also entered a maturity period. Relative to a few years ago gone after blindly low-cost buys characteristics, have truly "quality" ensure the shopping experience became the new consumer pursuit.
Today, in addition to shop SOHO gens outside, more and more brand businesses are open up their own online. Brands businessmen value is different from the traditional retail shopping network of five characteristics: firstly, network store in products, types, no business area of limit, Second, the network shopping without any time, regional limit, Third, online shop cost is low; Four, China's Internet shopping crowd grows year by year, Five, information release fast, can be used as the traditional channel favorable supplement. Use the brand advantages, these itself a brand shop online, we received e-commerce gens welcome, even attracted many brands of loyal fans Internet esau goods.
However, the network life also brand businesses Utrecht. Compare up on high, before lack of affinity image, today's brands also gradually turn play "FuWuPai" to and online numerous size businessman "rob runway". Online shopping, cheap price, quality assurance outside, also absolutely not the service "tool". Some vendors can 24-hour online, reply problem; Some guarantee 7 days, 14 days we exchange, Some of the old customer integral discounts, and special birthday gift...
According to the reporter understanding, ebay will have a training/design/management/promotion schemes to help garrisoned merchants to quickly enter role, constructing shop, business. And businessmen in marketing is also each surprisingly recruit. For example, using its daphne the sales network, the commitment on ebay net shopping users enjoy the national exemption freight preferential. But Essential "yi hands" online oil free activities, helping them on ebay quickly opened a market.
Seller real-name system
Ebay seller real-name system is the earliest execute "authentication website", this is to guarantee the quality of goods seller and buyer assured transactions, let the important means. Meanwhile, ebay seller guarantee of "quality", we made seven days more 14 days, first compensate undertake exchange, let buyer further protected.
Ann FuTong
Ebay "Ann FuTong", let buyers "first inspection, after payment", buyers master the payment are safe. No extra registration, a dozen e-currency gm, convenient. The more spares remittance poundage oh, money!
Human guide
Ebay new online guide and telephone guide service, designate personnel to help you search want goods, absorbs, multifarious, never worry can't find time.